Toronto teams’ fanbases
With only one MLB and NBA team in Canada, one could assume their fan distribution might be much more spread out than for the Maple Leafs, the results show that this might not be the case after all.
Sponsorship Blog
Canadian NHL teams’ fanbases
How local is the fanbase of a Canadian NHL team? Well, that depends on the team. While some have a widespread fanbase, spanning far across the country, others have a much more home-based following.
See what proportion of each team’s total fanbase is located in which region of Canada.
Brand partnerships as agents of change
According to a recent study on cause-brand associations and consumer attitudes conducted by the Indian Journal of Commerce & Management Studies, a brand that partners with a cause has a positive impact on consumer perceptions and purchase intent,.
The time is right for sponsorship lifecycle management
Introducing Sponsorship Lifecycle Management™, Elevent’s technology-driven, people-backed process that allows you to take a strategic approach and actively manage your partnerships every step of the way.
Doing well by doing good; the perfect balance of cause sponsorship
Cause sponsorship is a powerful tool that allows companies to stand out from the competition because they can establish a unique image for themselves: partnerships cannot be exactly replicated.
The History of Sponsorship - Part 2
A common practice among wealthy families to support the arts, sponsorship was also a tool used by affluent citizens to extend their influence in society.
2021 Sponsorship Trends update: Time to get the house in order
This past January, Elevent was publishing its thoughts on the year ahead instead of the traditional trends. Six months into 2021, we’re finally getting a little taste of normalcy.
Here’s where we currently stand on our thoughts for 2021:
Sponsorship Blog by Elevent - This Year’s Top 5 Articles
As the summer season is upon us, it may be the time to catch up on reading. Here are five of the more popular posts from our blog over the past year.
Elevent welcomes Mark Lemmon
Elevent furthers its presence in Toronto and throughout North America as it welcomes seasoned sponsorship executive Mark Lemmon as Chief Commercial Officer.
Brands’ Sponsorship Guide: From managing sponsorship requests to exiting a partnership.
Navigating uncertain waters
This guide offers insights into everything from sponsorship policies and how to manage sponsorship requests: from the selection process and refusals to the impacts of changing properties.
Thoughts on sponsorship in 2021
It would be almost frivolous to discuss sponsorship trends for 2021. If last year has taught us anything, it’s to live with a high level of uncertainty and to know that planning of any kind has been a fraught affair in the sport and entertainment industry.
Court or catwalk? The lines between fashion, music, and sports are blurring
According to the NPD Group, “Basketball has fallen from its height of being an important streetwear product to really out of fashion right now,” as the performance segment has declined over multiple years and no sport-specific shoe category has shown any growth in more than three years.
Four examples of cause partnerships
Athlete activism now focus more than ever on racial injustice, brought forward by the tragic death of George Floyd, and gender equality, which received much attention thanks to the 2019 World Cup U.S. Women’s National Team win.
Here are a few past initiatives involving brands that have supported sports-related causes.
Three things to consider before investing in esports
Gaming is a massive market, valued at between $100 and $150 billion worldwide. As the audience for streaming games and competitive gaming—known as electronic sports, or esports—has grown, so has brands’ interest. This portion of the gaming market has reportedly reached upwards of 350 million people globally.
Traditional Sports: the quest to attract millennials
Getting kids to play and watch traditional sports is key to the long-term survival of this sphere: it is of crucial importance now as the median age of traditional sports audiences keeps rising.
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Recent Articles
- Toronto teams’ fanbases
- Canadian NHL teams’ fanbases
- Brand partnerships as agents of change
- The time is right for sponsorship lifecycle management
- Doing well by doing good; the perfect balance of cause sponsorship
- The History of Sponsorship - Part 2
- 2021 Sponsorship Trends update: Time to get the house in order
- Sponsorship Blog by Elevent - This Year’s Top 5 Articles
- Elevent welcomes Mark Lemmon