Sponsorship Trends: New Sponsorship Categories - Part 2
New brands and categories are increasingly using sponsorships to reach their objectives. Some of them may surprise you!
Read part 2 of our blog post on new sponsorship categories.
Sponsorship Blog
Sponsorship Trends: New Sponsorship Categories - Part 1
Sponsorship is a healthy communication medium, and many brands are starting to see the value in it. New sponsorship categories can bring additional revenue to rights holders. Not surprisingly, many new entrants to sponsorship are from disruptive business models that are coming to maturity.
Canadian Tire on Sponsorship Tracking and Evaluation (Podcast)
“How [brands] used to measure and evaluate their sponsorships (think really big Excel files) and how some innovative software tools from Elevent–with some really cool names–have dramatically improved that process.” – Gavin Roth
Co-founder Francis Dumais speaks with Rick Jones (Podcast)
In this show Rick talks with Partner and Co-founder, Francis Dumais to see how he is using technology.
The #MeToo Movement & Music Events
The #MeToo movement has fuelled public discussions about unwanted sexual behaviour. There is mounting pressure for music events to improve safety and introduce a profound cultural change.
Digital events: Temporary or complementary measure?
Even if many think that converting to a digital format is only a short-term solution for events, the FSTVL HAHAHA proves otherwise, clearly demonstrating that the experience can reap interesting rewards.
Charitable events that went virtual
Raising funds has never been easy, even at the best of times. With COVID-19 continuing to impose a ban on large social gatherings, several charities and non-profit organizations are struggling to find alternatives to fundraising models.
Five business events that went virtual
In a B2B environment, virtual events can vary from a highly interactive, multi-day event that tries to mimic the experience of a big conference in a web-based format to a variety of other web-based strategies that deliver shorter content, like training sessions, sales presentations and meetings.
Five events that went virtual
With large social gatherings on hold around the globe for the foreseeable future, traditional events have had to come up with creative solutions to maintain their presence and deliver value to partners to retain at least some of their sponsorship revenues.
How to measure the performance of a sponsorship
Sponsorship budgets are under pressure and are often the first to go. Why? Upper management perceives sponsorship budgets as a long-term branding investment rather than a promotional spend that can render results in a shorter time frame. That perception is not totally incorrect, but it is incomplete and short-sighted.
Audience profile – a new research tool
Whether you are profiling your audience for the first time or updating it, this research tool will allow you to better understand the people you are reaching, their interests, demographics and consumption habits, so you can be well prepared to re-engage and target sponsors!
Filtering hundreds of donation requests – Canadian Tire Case Study
Discover how Elevent repurposed BrickRoad™, our sponsorship request management software, into a custom donation request form for the Canadian Tire COVID-19 Response Fund.
How OPPO Ushered in a New Era of Sponsorship at Wimbledon
Wimbledon is one of the most famous events in the world—and not only for the displays of athleticism on the courts. The tennis tournament is also known for its chic style, respect for tradition and a conservative approach to politics that harken back to another era.
Gender equity in sports and how sponsorship can help
By Rebecca Shanks
Women’s sports are underfunded. And, though female athletes face challenges that go beyond funding (e.g. coverage and treatment), sponsorship can help balance the equity problems in women’s sports.
Five Factors Impacting Sponsorship
By Jim Andrews
Sponsorship professionals spend a significant amount of time examining how we, as an industry, are succeeding or falling short in our constant efforts to improve. But we must also not lose sight of the external forces that can either propel or impede our efforts.
Swamped with sponsorship requests?
Check out BrickRoad™ is the all-in-one solution for managing your sponsorship requests online. By automatically screening all incoming requests, it saves your team time and removes the hassle that normally comes with managing sponsorships.
See how it worksRecent Articles
- Sponsorship Trends: New Sponsorship Categories - Part 2
- Sponsorship Trends: New Sponsorship Categories - Part 1
- Canadian Tire on Sponsorship Tracking and Evaluation (Podcast)
- Co-founder Francis Dumais speaks with Rick Jones (Podcast)
- The #MeToo Movement & Music Events
- Digital events: Temporary or complementary measure?
- Charitable events that went virtual
- Five business events that went virtual
- Five events that went virtual