While this magazine can’t possibly do justice to all of the insight and effervescence that speakers and participants alike brought to the three-day event, we hope it will give you a little taste of the amazing discoveries we shared during this first edition. Hopefully it will also whet your appetite to join us next year for the opportunity to get even better at what you already do so well.
We built the Relevent Conference around sponsorship challenges we face every day. And there are definitely plenty of them! Let’s face it, how many other marketing jobs require you to know how to handle so many communication tools: digital, experiential, advertising, PR, corporate events and so on. Not to mention the need to have a strategic eye for the perfect fit and best activation and a keen analytical spirit to find the right property and measure success. On top of all that, there’s the negotiation phase and business relationship to manage afterwards, while keeping a close watch on fans, event-goers, target markets and, of course, the competition.
The Relevent Conference is fresh in so many ways. Instead of just having sponsorship experts talking to sponsorship experts, we also brought in people with expertise in the fields we need to know more about to be better at what we do: a digital agency founder to talk about digital activation, a lawyer to talk about sponsorship agreements, a content expert to talk about… well, content. Each 90-minute session on a different topic that zeroed in on a challenge we face in sponsorship.