2018 Sponsorship Trends

Written by Francis Dumais - January 09 2018

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Court or catwalk? The lines between fashion, music, and sports are blurring
Court or catwalk? The lines between fashion, music, and sports are blurring

The NBA loosened on-court sneaker colour restrictions, a move designed to encourage individual expression. This lead ...

Four examples of cause partnerships
Four examples of cause partnerships

Athlete activism now focus more than ever on racial injustice, brought forward by the tragic death of George Floyd, a...

Three things to consider before investing in esports
Three things to consider before investing in esports

  Gaming is a massive market, valued at between $100 and $150 billion worldwide. As the audience for streaming games...