2021 Sponsorship Trends update: Time to get the house in order

Written by Francis Dumais - June 28 2021

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Thoughts on sponsorship in 2021
Thoughts on sponsorship in 2021

It would be almost frivolous to discuss sponsorship trends for 2021. If last year has taught us anything, it’s to liv...

Court or catwalk? The lines between fashion, music, and sports are blurring
Court or catwalk? The lines between fashion, music, and sports are blurring

The NBA loosened on-court sneaker colour restrictions, a move designed to encourage individual expression. This lead ...

Four examples of cause partnerships
Four examples of cause partnerships

Athlete activism now focus more than ever on racial injustice, brought forward by the tragic death of George Floyd, a...