Sponsorship trends in music - Part 2

Written by Francis Dumais - November 02 2020

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Traditional Sports: the quest to attract millennials
Traditional Sports: the quest to attract millennials

By a landslide, sports is the largest sponsorship spending category. It's a safe haven for live content in an increas...

Sponsorship trends in music - Part 1
Sponsorship trends in music - Part 1

  Brands have long understood the power of music to create emotional connections. As such, music is second only to sp...

A portrait of sponsorship marketing in music festivals
A portrait of sponsorship marketing in music festivals

  Brands have always understood the power of music to create emotional connections. As such, music is second only to ...