Top Sponsorship Series
You don’t hear a lot about sponsorships that are geared to the B2B world. It is an under-developed sector that Siemens and Disney are leveraging to its full potential.
The partnership between Siemens and Disney serves as a great example. Its main goal is to drive sales, push business development and position the brand with potential business clients. In a lot of ways, the ties between the two companies look more like a joint business venture.