Thoughts on sponsorship in 2021

Written by Francis Dumais - January 26 2021

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Three things to consider before investing in esports
Three things to consider before investing in esports

  Gaming is a massive market, valued at between $100 and $150 billion worldwide. As the audience for streaming games...

Traditional Sports: the quest to attract millennials
Traditional Sports: the quest to attract millennials

By a landslide, sports is the largest sponsorship spending category. It's a safe haven for live content in an increas...

Sponsorship trends in music - Part 2
Sponsorship trends in music - Part 2

  The music industry is going through a time of rapid change, and that can have an impact on how brands approach cor...